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Wednesday, April 22, 2015

Wait, what? Galaxy S6 sales in S. Korea fall short of expectations

Less than a week after Samsung said that it is expecting to sell over a whopping 70 million units of the Galaxy S6 and S6 Edge this year, there are reports that sales of the devices in the company's home country have fallen short of expectations.
According to Yonhap News, although there were a total of 300,000 pre-orders of the S6 and S6 Edge in South Korea, Samsung has managed to sell just over 200,000 units till now.
While the possibility of earlier sales forecasts being exaggerated cannot be ruled out, it looks like some other issue is at play here: as per the report, the less-than-expected sales could well be due to carrier’s limited subsidies.
The initial subsidy given by South Korean carriers was capped at 210,000 won (US$193.9), but the amount has been extended over the previous weekend. "We expect sales will improve soon, as the mobile carriers decided to increase subsidies on the Galaxy S6 series," a local handset retailer said.

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